The menu is the cornerstone of any successful restaurant. Be it casual dining or quick service, customers visit an establishment in hopes of a good meal. Tied directly into the restaurant’s brand image, the menu advertises the experience a guest will have. Creating the right menu, therefore, is one of the most important tasks a restaurant will undertake. The juggling act of designing a menu that concurrently pleases customers and respects the restaurant’s bottom line is where our Menu Optimization approach delivers the most value.
The Harris/Decima Menu Optimization will allow you to create a menu that satisfies the greatest number of customers while streamlining your operational costs. We believe this is the highest value combination we can serve up to our clients.