Harris/Decima has developed unique expertise related to online and custom research in the media industries. Over the past number of years Harris/Decima has conducted research studies for some of the biggest media companies in the world, from Google, Discovery, MTV and HBO internationally and CBC Shaw and Telefilm here in Canada. Using the both telephone and online platforms as it’s data gathering techniques, Harris/Decima has developed a “best in class” research model that is both efficient and effective.

Harris/Decima Media professionals also have over 50 years of combined expertise in the media industry. Their consulting capabilities cross all media and disciplines such as sales and marketing to audience measurement related topics.

Custom Research

Harris/Decima media researchers have designed and conducted a number of custom research projects for the media industry:

• Ad testing
• Product Integration Evaluation
• Program Effectiveness
• Competitive Program Evaluation
• Format Testing
• Media Influence Evaluation

The Harris/Decima Analytical Intelligence group offers a full line of marketing research design and analysis services, everything from highly custom, cutting-edge techniques such as Hierarchical Bayes Choice model and latent class segmentations to the updated traditional techniques such as Shapely value regression method of paired comparisons and MaxDiff experiments.

Our client-focused approach to multivariate techniques and creative application of rigorous analytics allows us to get right to the point and focus on business questions. Our expertise includes:

• Discrete and Conjoint Choice Models,
• Attitudinal and Behavior Segmentations
• Brand Positioning & Equity Models
• Drivers of Preference Models.