The Harris/Decima Pharmaceutical Healthcare practice offers extensive experience in custom qualitative and quantitative research and secondary database business analytics assignments in pharmaceutical, therapeutics and personal health care sectors in Canada. Collectively our team members have successfully delivered on hundreds of Canadian assignments across virtually all therapeutic areas involving physicians and institutional healthcare providers and decision-makers, patients and their caregivers.
Pharmaceutical and healthcare decision-makers are under growing pressure as demand for services and solutions grows and our population ages, while funding from governments and insurers tightens. The main information sources executives draw upon to navigate a challenging and evolving environment incorporate an unusually diverse array of internal operational data, third party competitive information services and primary market research reports.
We have a wide range of innovative and proprietary research and analytic techniques that enable us to conduct research and to weave together widely different information sources to give our clients a clear understanding of their brand, therapeutic and corporate market environments.
Our range of methodological approaches and our knowledge of therapeutic areas is unmatched in the Canadian marketplace. For more information on how we can help you with your pharmaceutical or healthcare services needs, please contact us today.