According to Senior Vice-President Doug Anderson “In the wake of recent incidents and debate involving head injuries in hockey, it is not surprising that Canadians are inclined to feel that hits to the head are something that can and should be avoided. Even among the most avid fans in the country, few are currently willing to say that hits to the head are unavoidable in their game. The part that may be on the rise is the perception that these shots to the head are done on purpose. We’ve seen the issue emerge from time to time in previous years, but the rationale for not taking action may be weakening with each subsequent incident – particularly, incidents that appear intentional rather than incidental.”