The latest Harris/Decima research shows that Canadians are open to receiving more information about food choices and orders they make. Two-thirds of Canadian adults report liking the idea of seeing detailed nutritional information such as fat and sodium levels available at all restaurants - not just at fast food restaurants. And women are most likely to exhibit an affinity for the availability of such information.
According to Vice-President Susan Sanei-Stamp: “Restaurants can become a readily available resource for Canadians to help them make healthier food decisions. Helping guests become more cognizant of their actions and raising awareness levels of the different food choices available.”
Adds Sanei-Stamp: “Canadians are telling us that being told what you can or cannot have isn’t the same as providing guidance. They’re open to having their awareness levels elevated when it comes to their own behaviour and there is a wealth of industry players who could take on an educational role.”
Each week, Harris/Decima interviews just over 1000 Canadians through teleVox, the company’s national telephone omnibus survey. The data for this poll were gathered between June 27 to 30, 2012. A sample of the same size has a margin of error of 3.1%, 19 times out of 20.