Strong Majority of Avid Fans Say They’ll Keep Watching NHL Hockey

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Just over three in ten say they missed NHL hockey. Nationally, 32% say they missed NHL hockey a lot (12%) or a little (20%). Two in three (67%) say they did not miss NHL hockey. Six in ten (62%) of those who describe themselves as avid fans of NHL hockey (16% of the total sample) say they missed NHL hockey a lot, while a further 30% say they missed NHL hockey ‘a little’. Half of those who say they are occasional followers of NHL hockey (28% of the sample) say they either missed NHL hockey a lot or a little.

 

 

  • Men, younger Canadians, those in BC and Alberta, and those with household incomes exceeding $100k/year are more likely than their counterparts to say they missed NHL hockey.
  • A majority of Canadians (59%) blame both the players and the owners, equally, for the lockout. One in five (20%) say they blame the owners, while 8% blame the players. Among avid fans of the game, 35% blame the owners and 9% the players. Even among this cohort a majority (52%) blame the owners and players, equally.
  • Just under one in four (23%) say they’ll watch less NHL hockey than they have in the past, while two in three (66%) say they’ll watch about the same amount of NHL hockey. Those over the age of 50, and those with household incomes exceeding $100k/year are most likely to say they’ll watch less NHL hockey going forward.
  • Among avid fans of the game, 69% say they’ll watch the same amount of NHL hockey, while 11% say they’ll watch more NHL hockey. Just fewer than one in five (19%) of this group say they’ll watch less NHL hockey.

Each week, Harris/Decima interviews just over 1000 Canadians through teleVox, the company’s national telephone omnibus survey. The most recent data were gathered between January 10 and January 14, 2013 for 1,007 completes. A sample of the same size has a margin of error of 3.1%, 19 times out of 20.