Impact of Idle No More Movement Less than Expected

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According to Allan Gregg, Chair of Harris-Decima:

“Notwithstanding the tremendous press attention the Idle No More movement has received over the last month, only one-quarter of Canadians report that they are both familiar and sympathetic to their goals and aims. I would guess what would be most disappointing to organizers of the movement is that they have not been able to capture the attention or imagination of key constituencies like Quebeckers and young people. On the other side of the equation, these results show that the more familiar individuals are with their goals and aims, the more sympathetic they will be. This suggests to me that if Idle No More can continue to raise their profile and understanding of what they stand for, their influence can only grow.”
 

  • Nationally, just fewer than four in ten Canadians are familiar with the goals and aims of the Idle No More movement. Nationally, 39% say they are very (8%) or somewhat (31%) familiar with the goals and aims of the movement, while 53% are either not that familiar (23%) or not at all familiar (32%).
  • Regionally, residents of BC, and Manitoba and Saskatchewan, are most likely to be familiar with the aims and goals of the movement.
  • Men, those with household incomes over $60k/year and supporters of the New Democrats are more likely than their counterparts to be familiar with the aims and goals of Idle No More.
  • Four in ten Canadians say they are sympathetic to the goals and aims of Idle No More. Overall, 40% express this view, while 31% say they are unsympathetic. Atlantic Canadians, British Columbians, and supporters of the Greens and NDP are most likely to say they are sympathetic to the Idle No More movement.
  • Those who are aware of the goals and aims of the Idle No More movement are much more likely to be sympathetic to its goals. Almost two in three (63%) who are aware of the movement’s goals say they are sympathetic. Even with this strong co-relation however, only one-quarter of Canadians are both familiar and sympathetic with the goals and aims of the Idle No More Movement.

Each week, Harris/Decima interviews just over 1000 Canadians through teleVox, the company’s national telephone omnibus survey. The most recent data were gathered between January 17 and January 20, 2013 for 1,000 completes. A sample of the same size has a margin of error of 3.1%, 19 times out of 20.