Super Bowl’s Reach Extends beyond Usual Fan Base

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Just fewer than three in ten are either avid fans or occasional followers of NFL football. Nationally, 8% say they are avid fans of the game, while 20% say they are occasional followers. Seven in ten (72%) say they are not really interested in NFL football.

Residents of Manitoba and Saskatchewan, Alberta, and men are most likely to be avid fans, or occasional followers, of NFL football.


  • More than three in ten Canadians say they’ll be watching the Super Bowl this Sunday. Nationally, 34% express this view, while 62% say they will not be watching the game. 
  • Unsurprisingly, 96% of those who describe themselves as avid fans of NFL football say they will watch the Super Bowl, but interestingly so too will 76% of occasional followers of NFL football, and almost one in five (16%) who say they are not really interested in NFL football.
  • Those on the Prairies are most likely to say they’ll be watching the Super Bowl.
  • Men (43%) are more likely than women (26%) to say they’ll be watching the Super Bowl.
  • Canadians are almost twice as likely to say the San Francisco 49ers will win the Super Bowl. Nationally, 41% think the 49ers will win the Super Bowl, while 21% feel the Baltimore Ravens will win.
  • A majority of avid fans (58%) think the 49ers will win, while 35% think the Ravens will come out on top.
  • Similarly, 56% of occasional followers pick the 49ers, while 31% pick the Ravens.
  • Atlantic Canadians are most split on the question with 32% picking the Ravens to win, and 37% the 49ers.

    Each week, Harris/Decima interviews just over 1000 Canadians through
    teleVox, the company’s national telephone omnibus survey. The most recent
    data were gathered between January 24 and January 28 , 2013 for 1,006
    completes. A sample of the same size has a margin of error of 3.1%, 19 times
    out of 20.