Unique Selling Point

In today’s heavily competitive environment, who better than the team of food services research experts at Harris/Decima to help put you back into unique. We have worked with industry leaders in both Canada and the United States, and have garnered a wealth of experience that we look forward to sharing with you.

We know that special occasions drive guests into restaurants, but it is good food, atmosphere, and price that mostly keep them coming back. However, they first need to know you, think of you, associate something unique and compelling about visiting you and not someone else. It is therefore more important than ever to identify how you stand out from your competitive set. We offer a powerful and strategic approach to determining a restaurant’s unique selling point – what is truly unique about you.