Areas of Expertise

Harris/Decima has expertise in designing and conducting studies to assist in finding almost any kind of information a public affairs or public policy professional or organization may require:

  • Public opinion environment assessment
  • Policy formulation/analysis
  • Issue awareness and perceptions
  • Program development/evaluation
  • Strategic consulting and planning
  • Performance evaluation
  • Communications strategy development
  • Internal and external communications testing and evaluation
  • Brand and corporate image and positioning research
  • Advertising research and evaluation
  • Stakeholder consultation
  • Website evaluation,  usability testing and web channel testing
  • Client and employee satisfaction and consultation
  • Risk or crisis management
  • Membership and readership research
  • Demand and pricing testing and evaluation
  • Product development and concept testing and evaluation