Harris/Decima has expertise in designing and conducting studies to assist in finding almost any kind of information a public affairs or public policy professional or organization may require:
- Public opinion environment assessment
- Policy formulation/analysis
- Issue awareness and perceptions
- Program development/evaluation
- Strategic consulting and planning
- Performance evaluation
- Communications strategy development
- Internal and external communications testing and evaluation
- Brand and corporate image and positioning research
- Advertising research and evaluation
- Stakeholder consultation
- Website evaluation, usability testing and web channel testing
- Client and employee satisfaction and consultation
- Risk or crisis management
- Membership and readership research
- Demand and pricing testing and evaluation
- Product development and concept testing and evaluation