All too often U.S. marketing strategies are assumed to be fully transferrable to Canadian markets. Consequently, your results can be suboptimal. Now more than ever, your investments must be on target and show solid returns to the bottom line.
What it comes down to is this – Canadians are unique. We have distinct priorities, expectations, concerns, and values. Our economic and political environment is different, and of course, the competitive dynamics across our geographically and culturally diverse land are uniquely Canadian. As a result, our consumer choices and behaviours can be very different from our US counterparts.