Harris/Decima offers a variety of “asking” and “listening” methods to understand how consumers are experiencing and connecting with your brand…whether they are “real” consumers, business targets, employees or the media.
Our performance solutions span our Centers of Excellence: brand and ad tracking build on the values and connections that form the core of our approach to Brand and Communications; customer churn and touchpoint experience are derived from years of experience in monitoring Stakeholder Relationships; and our approach to measuring and tracking corporate reputation is again led by acknowledged leaders in Reputation Management using both multi-client and consultative, customized approaches.
And to fulfill our promise of being “ahead of what’s next”, we have developed tools to mine social media and analyze structured and unstructured date using natural language processing and reported using unique and customer-friendly tools. When paired with traditional analyses, these new tools offer unparalleled insight into what your audience is saying and doing with regard to your brand.
Industry-specific expertise and best practices
Proprietary frameworks that connects with stakeholder values and commitment