The world of communications has changed dramatically over the past decade: Multi-media campaigns are now the norm, digital marketing has advanced rapidly, and the power of word-of-mouth and social media has become unparalleled.
These changes bring new challenges to managing your communications programs and diagnosing the influence of touchpoints on your target audience. Harris Interactive’s Touchpoint Modelling solutions can help you answer such critical questions as:
Our proprietary modelling precisely measures the effect on brand attitudes resulting from in-market consumer experience with one or more brand touchpoints. The resultant data is therefore able to:
Our modelling approach involves weighting respondent data to account for any existing affinity with your brand so that we are able to detect how well exposure to your marketing has strengthened brand engagement.