Relationship strategies and stakeholder needs-based solutions are critical factors in creating brand differentiation and a strong competitive advantage. One key stakeholder group that needs to be addressed in these assessments is your employees.
Harris/Decima Employee Engagement research identifies employee attitudes and actions that are in agreement with the overall company mission statement and objectives, as well as those that are not. Additionally, our programs measure the degree of perceived “fit” employees feel with your organization’s culture and structural hierarchy.
Our research scientists deliver beyond the guidance produced by data to directly suggest and apply corporate intervention strategies and process changes. We set up workshops with your employees to develop strategies for making them more active consumers of your brand identity. The end result is a more precise alignment between your company goals and the perceptions and behaviors employees exude in accordance with that mission.