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Telecommunications

Télécommunications

L'évolution de la technologie demeure marquée par la convergence, le changement rapide et les nouveaux acteurs qui ne cessent de brouiller les cartes.

Les consommateurs, tout comme les entreprises, ont dû s'adapter à cet environnement en constant changement; certains l'ont fait volontiers, d'autres avec réticence. La recherche a été à l'avant-plan pour aider les fournisseurs de services, les responsables des politiques et les Canadiens eux-mêmes à comprendre l'impact du changement technologique sur leur façon de communiquer et la façon dont le contenu est créé et consommé. C'est dans ce contexte que Rick Nadeau aide les clients de Harris/Décima à comprendre leurs marchés qui, par leur nature, connaissent de profonds changements en raison de l'évolution rapide des entreprises et des demandes des consommateurs et qui sont marqués par des phénomènes tels que :

  •  la dérèglementation du marché des appels interurbains;
  •  l'explosion d'Internet à large bande et des produits et services IP;
  • la prolifération des appareils sans fil et de leurs applications;
  • l'évolution du marché de la téléphonie locale;
  • la transformation du « divertissement » mobile ou fixe à la suite de l'émergence des technologies numériques.

 

 

Telecommunications

For more information:

The evolution of technology continues to be marked by convergence, rapid change and the continuously disruptive nature of new players.

Consumers and businesses alike have found themselves needing to adjust to this ever-changing environment, some willingly, some reluctantly. Research has been at the forefront of helping service providers, policy developers and Canadians themselves understand the impact shifting technology has influenced how we communicate and how content is created and consumed. In this context, Rick Nadeau has helped Harris/Decima's clients understand the constantly evolving and disrupting nature of their business and consumer markets, marked by such phenomena as:

  • the deregulation of the long distance market;
  • the explosion of broadband Internet and IP-based products and services;
  • the proliferation of wireless devices and their applications;
  • the evolution of the local telephone market; and,
  • the transformation of home and mobile “entertainment” with the advent of digital technologies.

Digital Television Services

For more information:

  • Richard Cooper
    Senior Vice President
    416-355-6821

This is Canada's most comprehensive independent research series on the digital television services market.

This highly regarded research study provides comprehensive findings of consumer attitudes and perceptions toward digital television services, benefits and features in Canada. THE DIGITAL DOMAIN: Consumer Attitudes on Digital Television Services, Benefits and Features in Canada report provides extensive analysis of key results from a telephone survey of 2,000 adult Canadians who subscribe to a TV service conducted annually by Harris/Decima. The first wave of the study was conducted in May/June 2003, and the fifth and latest wave was done in October 2007, with the full report and findings available in late November 2007.

The report provides information and observations valuable to television service providers (broadcast distributors), broadcasters, television producers, and others involved in the Canadian broadcasting and entertainment industry.

If you are interested in our Digital Domain series, you may also be interested in some of our Tech Insight Reports. Harris/Decima has prepared a series of Technology Insight Reports that provide unique and detailed perspective into each of the following services:

  • The Digital Domain (2007 Study)
  • HDTV (2007 Study)
  • PVR / DVR’s (2007 Study)
  • Pay-Per-View Services (2006 Study)
  • Video-on-Demand (2006 Study)
  • Interactive Television Services (2006 Study)