Harris/Decima's TravelPulse series focuses on the topics, trends and issues that affect today’s tourism sector. The purpose of this research is to engage the tourism industry in discussion and to provide a resource that will help the industry position itself in the evolving tourism landscape.
This inaugural edition of the Travel- Pulse focuses on the market health and outlook for pleasure travel among Canadians.
In today’s heavily competitive environment, who better than the team of food services research experts at Harris/Decima to help put you back into unique. We have worked with industry leaders in both Canada and the United States, and have garnered a wealth of experience that we look forward to sharing with you.
We know that special occasions drive guests into restaurants, but it is good food, atmosphere, and price that mostly keep them coming back. However, they first need to know you, think of you, associate something unique and compelling about visiting you and not someone else. It is therefore more important than ever to identify how you stand out from your competitive set. We offer a powerful and strategic approach to determining a restaurant’s unique selling point – what is truly unique about you.
Today’s retail sector is rapidly changing. New channels and technologies are creating new customer expectations and experiences. Harris/Decima Virtual Shelf provides you with the keen insights necessary to use packaging, point- of-sale displays, and merchandising to create uniquely cohesive marketing plans.
All too often U.S. marketing strategies are assumed to be fully transferrable to Canadian markets. Consequently, your results can be suboptimal. Now more than ever, your investments must be on target and show solid returns to the bottom line.
What it comes down to is this – Canadians are unique. We have distinct priorities, expectations, concerns, and values. Our economic and political environment is different, and of course, the competitive dynamics across our geographically and culturally diverse land are uniquely Canadian. As a result, our consumer choices and behaviours can be very different from our US counterparts.
Over the past year, challenges in the world food supply have seen huge spikes in the costs of key ingredients such as corn, wheat, dairy, etc. Early 2008 has seen, ”an all-time high [for wheat prices] of US$18.53 a bushel, — corn climbed to $5.37 a bushel — more than double the average price before 2007.”1 Many factors are leading financial analysts to forecast, “agricultural commodities prices will remain high for months, if not years to come.”
More shoppers in your store mean more opportunities to convert store traffic into sales. Promotions can be an effective way to both attract new customers and bring in existing customers more often. With today’s economy, promotions are more prevalent than ever before. Understanding how to put together an optimal promotional mix using your weekly flyer will put you one step ahead of your competition.
The Harris/Decima Promotional Optimization Program (HD-POP) will inform you on how best to use your store flyer as a vehicle to drive traffic and sales. The HD-POP uses primary research to optimize the promotional mix offered in your flyer.
The menu is the cornerstone of any successful restaurant. Be it casual dining or quick service, customers visit an establishment in hopes of a good meal. Tied directly into the restaurant’s brand image, the menu advertises the experience a guest will have. Creating the right menu, therefore, is one of the most important tasks a restaurant will undertake. The juggling act of designing a menu that concurrently pleases customers and respects the restaurant’s bottom line is where our Menu Optimization approach delivers the most value.
The Harris/Decima Menu Optimization will allow you to create a menu that satisfies the greatest number of customers while streamlining your operational costs. We believe this is the highest value combination we can serve up to our clients.
The Harris/Decima teleVox is one of the industry’s leading telephone omnibus services. With its national scope and weekly schedule, it is an ideal vehicle for numerous research possibilities, whether it is a one-time short questionnaire or a longer tracking study.
The Harris/Decima teleVox uses a cost- sharing approach to enable several clients to use the same survey vehicle. We offer accurate customized results, insightful and friendly service, and a timely and affordable approach to omnibus research. We ensure that our service is tailored to fit your individual needs — not the other way around. Quality and reliability are never sacri- ficed, regardless of your budget.
Weekly Surveying Capture the opinions of 1000 Canadians every week (Larger sample size available and are priced accordingly). Questions can be run for multiple weeks to increase sample.