hd-2012-07-04-fr1449.pdf

Au moment même où la nouvelle campagne de marketing touristique de Brand USA est en ondes et où des règlements plus souples entrent en vigueur pour les voyageurs canadiens qui effectuent des achats aux États-Unis, un nouveau sondage Harris/Décima révèle que bien des Canadiens ont l’intention de voyager aux États-Unis.

hd-2012-07-04-fr1448.pdf

Dans notre étude, nous avons soumis une liste de dix candidats éventuels aux Canadiens afin de déterminer quelle serait la probabilité qu’ils votent libéral advenant l’élection de l’un ou l’autre de ces candidats à la tête du parti. Selon Doug Anderson, vice-président principal : « À ce stade précoce de la course à la chefferie du Parti libéral fédéral, alors que personne n’est officiellement candidat, il ne fait aucun doute que les opinions à l’égard des candidats potentiels ne sont pas arrêtées. Ces résultats sont un peu comme une grille de départ pour ce qui est de l’opinion publique. Bien que ces résultats n’aient pas été compilés strictement auprès de ceux qui choisiront le prochain chef du Parti libéral et qu’ils ne peuvent donc constituer une mesure exacte de la course elle-même, ils donnent une indication de l’impact que le chef pourrait avoir sur le bassin d’électeurs. »

hd-2012-07-04-fr1447.pdf

Selon Susan Sanei-Stamp, vice-présidente : « La clé est de s’assurer d’avoir des stratégies en place pour réduire au minimum ou, idéalement, éliminer les risques que les clients aient de mauvaises expériences au restaurant. Il importe cependant encore plus de comprendre ce que les convives veulent dire lorsqu’ils qualifient leur expérience de mauvaise. » Compte tenu de la prédominance du bouche à oreille et de l’usage croissant des avis de consommateurs que l’on peut consulter à divers endroits, l’objectif ultime des restaurateurs est maintenant de gagner la confiance des clients.

hd-2012-07-04-en1446.pdf

According to Senior Vice-President Doug Anderson “While it should be cautioned that Canadian opinion of Mitt Romney is undoubtedly much softer than for the incumbent President Obama, it is clear that Canadians remain relatively supportive of the current U.S. President. Perhaps of greater relevance locally is the fact that by about a two to one margin, Canadians are more likely to agree that Prime Minister Harper has worked hard to improve Canada U.S. relations.”

hd-2012-06-25-en1441.pdf

With the arrival of the summer travel season, Canadians have an eye on the new cross-border shopping limits, according to new research by Harris/Decima.

hd-2012-06-21-en1434.pdf

According to Vice-President Susan Sanei-Stamp “Ensuring that strategies are in place to minimize, or ideally eliminate, potential bad experiences at a restaurant is key. But even more important is understanding what guests mean when they refer to an experience as having been bad.” Given the prevalence of word-of-mouth and the increased use of peer-reviewed channels, earning a trusted spot in the minds of guests becomes a prized goal.

hd-2012-06-20-en1433.pdf

Our study tested ten potential candidates to see whether Canadians would be likely to vote Liberal in the event the candidate were leader. According to Senior Vice-President Doug Anderson, “At this early stage in the federal Liberal leadership race, without even a single official candidate, impressions of various potential candidates are undoubtedly soft. These results are a sort of starting grid in terms of public opinion. While these results are not strictly among those who will be selecting the next Liberal leader and therefore not a true measure of the race itself, they provide an indication of how the party’s pool of potential voters may be impacted.”

hd-2012-06-20-en1432.pdf

According to Senior Vice-President Doug Anderson, “With the House of Commons unanimously approving Bill C-311 – to remove the limitation on importing wine from other provinces – it seems clear that Canadians will welcome this change. Our survey shows that many Canadian wine consumers not only support this change, their sense is that the quality of Canadian wines has been improving and that their consumption of them has been increasing.”

hd-2012-06-18-en1430.pdf

With the summer vacation season upon us, a new poll by Harris/Decima finds that Canadians are enthusiastic about leisure travel.

According to Harris/Decima Vice-President Patricia Thacker, “The Canadian travel outlook is very positive right now. Not only are Canadians feeling enthusiastic toward leisure travel, they are actually making plans and going on trips.”
 

hd-2012-06-18-en1429.pdf

Just as the new Brand USA tourism marketing campaign is hitting the airwaves and relaxed cross-border shopping rules for Canadian travellers are taking effect, a new poll by Harris/Decima finds that intent to travel to the United States is high among Canadians.